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Herb Alpert has often said that one of the greatest satisfactions of his success has been the opportunity to give back and serve others. Feeling that he had been “blessed beyond his dreams”, the establishment of The Herb Alpert Foundation in the late 1980’s provided the formal means to provide funding to select charitable organizations and institutions. From the start, the Foundation sought to identify programs that were creatively conceived and run, and considered the full spectrum of program types, from small grassroots community efforts to programs operating on a national level.
One of the joys of his music-making, Mr. Alpert has said, is the opportunity to bring uplifting and joyous music to his audiences – he often sees it as a way to bring more light into peoples’ lives. Likewise, in his philanthropy, Mr. Alpert and his wife Lani Hall support areas which they believe have great potential for bringing young people the tools and wisdom to develop their potential and lead positive, fulfilling lives, filled with compassion and love.
Herb Alpert began his lifelong passion for music the first time he picked up a trumpet during an elementary school music class. The many ways in which 



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